At the American Advertising Federation: Cedar Rapids-Iowa City ADDY Awards Gala Celebration held February 20, 2010, Grasshorse, won eight gold ADDYs for the highest level of creative excellence as determined by a panel of judges based on the quality of work in respective categories. Over 350 entries were entered in competition across all categories.
The awards were given by the AAF to recognize talented people and to reward excellence in the art of advertising with the goal of enhancing advertising through various programs that benefit public service, internships, advertising, education and consumer awareness.
Receiving eight gold and one silver awards for the Grasshorse team effort was Kathy Buxton, CEO, and Stephen Jennings, COO of the Mt. Pleasant, Iowa-based Company and IMPA members. Grasshorse focuses on animation and visual effects content for film, television and new media production.
The awards were given for the Grasshorse teams work on Jeep Treasure and Skelanimals internet and television projects. Jeep Treasure is an eye-catching and quirky take on extreme driving for the 2010 Jeep Rubicon-so extreme that it was shot in the bottom of an aquarium using Grasshorse’s new proprietary technology, Protomotion™.
Protomotion was developed by Grasshorse Technologies, Inc. and then commercialized in 2009 through an award from the Iowa Department of Economic Development. Protomotion greatly enhances the quality and efficiency of animation development.
The Grasshorse ADDYs were given in the categories of cinematography, photography, special effects for internet and film, self promotion broadcasting, regional/national TV consumer products, internet commercials and webisodes.